23 New Beauty Products Our Editors Are Loving This September

Bulgari; Sephora; RescueMD | Photo Illustration: Aly Lim
Bulgari; Sephora; RescueMD | Photo Illustration: Aly Lim
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here.

It's hard to believe that summer is winding down and September has begun. The last few months have been filled with record-high temperatures and lots of adventures in the sun, but now, it's time to get excited about fall. We're ready for cozy sweaters, pumpkin-spice flavors, candles, and our personal favorite, new beauty launches.

Judging by the new makeup, hair, and, body, skin-care products hitting store shelves, September is already looking bright. Though the time will be here soon to trade in our lightweight formulas for something heavier, right now is all about transitional beauty products that make the switch from hot temps to cooler days easier. From candles that will help you embrace the fact that fall is right around the corner to warm, floral perfumes and face moisturizers that keep dry skin at bay even after long days at the beach, there are a variety of new beauty products for September to explore.

Ahead, our editors made fall shopping a little easier for you by sharing their favorite new beauty launches of the month, and we promise — they're good. Keep scrolling to see what made the cut, and get ready to click that "add to cart" button 24 times.

Best Hydrating Moisturizer
www.skinmedica.com

Best Hydrating Moisturizer

SkinMedica HA 5 Hydra Collagen Replenish and Restore Hydrator ($192)

"In the summer months I spend most of my time at the beach, and although I make sure to moisturize before and after, wear plenty of SPF, and even a hat, my skin still takes a beating. I try to keep my face out of the sun as much as possible, but for the most part I rely on good skin-care products to help my skin out. The SkinMedica HA 5 Hydra Collagen Replenish and Restore Hydrator has been an absolute lifesaver, especially after long days at the beach. It's lightweight, made with five different forms of hyaluronic acid, plus avocado oil, passion fruit seed oil, and vitamin F." — Renee Rodriguez, staff writer and social producer

Best Lip Treatment
amazon.com

Best Lip Treatment

Burt's Bees Lip Sleeping Mask ($18)

"There's something about the end of summer that somehow queues my lips to shrivel up, but I've been getting ahead of the dryness with this Burt's Bees lip mask. I especially appreciate the extra hit of hydration from its hyaluronic acid and squalane, and the soothing lavender scent (with subtle hints of vanilla) are icing on the cake." — Kelsey Castañon, senior content director

Best Lightweight Moisturizer
111skin.com

Best Lightweight Moisturizer

111Skin Cryo Revitalising Moisturizer ($200)

"Made with ginseng complex, and a blend of eight types of hyaluronic acid, the 111Skin Cryo Revitalising Moisturizer is as luxurious as it gets. Every time I use it, my skin feels refreshed, hydrated, and it even looks a little less puffy. The texture is silky and smooth, and I especially find myself reaching for it in the mornings when my skin needs a serious wake up call. Pro tip? Stick it in the fridge to get an even cooler effect when you slather it on." — RR

Best Hair Mask
target.com

Best Hair Mask

Blake Brown Wild Nectar Santal Fundamental Nourishing Mask ($20)

"There's a lot I don't love about Blake Lively's new hair-care line — like the bulky, entirely plastic packaging, for example — but I cannot deny that the formula itself is good. My hair feels softer, looks more voluminous, and smells god damn delicious. (No seriously, my partner asks for extra hugs any time I use it — and that woody, slightly sweet scent lingers for days.) Don't just take my word for it; you can read all our editors' reviews across multiple hair types." — KC

Best Scalp Treatment
sephora.com

Best Scalp Treatment

Moroccanoil Revitalizing Scalp Tonic Treatment for Thinning Hair ($40)

"I'm not a tonic girl when it comes to drinking, but when it comes to hair, sign me up. The Moroccanoil Revitalizing Scalp Tonic Treatment for Thinning Hair has been the perfect addition to my beauty routine. I use it on freshly washed hair, and it soothes my scalp immediately. It's made with argan oil and a botanical therapy blend, and with consistent use it promises to reduce fallout and hair shedding — something I'm in desperate need of." — RR

Best Pre-Styling Cream
sephora.com

Best Pre-Styling Cream

Straight to Wavy Light Pre-Styling Cream ($60)

"When the Dyson team told me the reason behind developing these new hairstyling products, it immediately made sense. I love my Airwrap, and I think it's one of the most innovative tools on the market. However, I agree with (apparently) many consumers that it can be challenging to get the hairstyles to hold. The formula contains oyster mushrooms, grapeseed, castor, and argan oil, and beeswax to reduce frizz, protect against heat, and boost shine, in addition to helping with hold. The mushrooms within the formula are responsible for the soft and moveable yet structural hold that's designed to make your styles last longer. All I need is a few pumps, and my Airwrap curls last all day. You can read my full review here." — Jessica Harrington, senior beauty editor

Best Detox Shampoo
sephora.com

Best Detox Shampoo

Aavrani Jelly Clarifying Detox Shampoo for Scalp and Hair ($34)

"I'm serious about my hair-care routine, and the Aavrani Jelly Clarifying Detox Shampoo for Scalp and Hair just landed a permanent spot in my shower. I use it once a week to get rid of any product buildup in my hair, and it always leaves my scalp feeling super refreshed. Plus, I'm obsessed with the applicator, which gives my head the best massage." — RR

Best Shine Treatment
sephora.com

Best Shine Treatment

Oribe Mirror Rinse Glass Hair Treatment ($64)

"Oribe just launched its new Mirror Rinse Glass Hair Treatment, and to say I'm obsessed is an understatement. It's made for all hair types, but it leaves my fine, frizzy hair looking silky and glossy after just one use. I apply it in the shower after shampooing and conditioning, leave it on for one minute, and then rinse it out. It gives me glass hair that lasts until my next wash day, and the scent is amazing." — RR

Best Hair Accessory
jenniferbehr.com

Best Hair Accessory

Initial April Satin Bow Barrette ($198)

"I'm getting married this month, so I've been searching high and low for all of my accessories. When I came across the new Jennifer Behr Initial April Satin Bow Barrette, which is part of the new Monogram collection, I knew it'd be the perfect thing for my after-party look. My fiancé and I both have names that start with 'J,' so getting the letter in a blue cursive font (our wedding color) was so special." — JH

Best Treatment For Damaged Hair
sephora.com

Best Treatment For Damaged Hair

L'Oréal Absolut Repair Molecular Rinise-Off Serum For Damaged Hair ($48)

"Dealing with dry, damaged hair? The L'Oréal Absolut Repair Molecular Rinise-Off Serum For Damaged Hair is an in-shower, rinse-out serum made with bond-building peptides and amino acids to repair hair. It's safe for use on all hair types, but it's specifically formulated to combat dryness, split ends, and breakage — even on color-treated hair. — RR

Best Setting Powder

Best Setting Powder

Makeup by Mario Surreal Skin Soft Blur Setting Powder ($38, launching 9/1)

"Fans of Mario Dedivanovic's brand, Makeup By Mario, have long awaited the arrival of a setting powder to the brand's lineup. The Surreal Skin Soft Blur Setting Powder has a weightless, ultra-fine texture that smooths skin for a satiny finish and locks makeup in for 12 hours of wear. When I apply it to half of my face, I can see a noticeable difference in how my complexion products look: with the powder, they melt into my skin for a flawless look. It comes in seven shades, allowing you to find the perfect match." — JH

Best Lipstick
jouercosmetics.com

Best Lipstick

Jouer Balm Bouche in Karma ($28)

"If you've been on the hunt for the perfect red lipstick, stop scrolling. Jouer just launched its fan-favorite Balm Bouche in a new shade, Karma, and it's spicy as f*ck. It's a warm french red that will give your lips the perfect flushed look, all while hydrating them at the same time, thanks to good-for-you ingredients shea butter and jojoba seed oil." — RR

Best Bronzer Stick
laurageller.com

Best Bronzer Stick

Laura Geller Beauty Serum Bronzing Cheek Lift ($18, originally $30)

"Don't take away my beauty editor card or anything, but I'm always too lazy to apply bronzer, let alone contour my entire face, because of the extra application and blending required. Who has the time! If there's anything to change my mind, though, it would be this bronzing stick from Laura Geller Beauty. The sponge-like applicator makes it easy to dot it on, and the serum formula is lightweight enough that blending takes (quite literally) one second. The result is natural looking, and the time spent is minimal — just how I like it."— KC

Best Blush
Tower28

Best Blush

Tower28 BeachPlease in Finest Hour ($20)

"Tower28's latest blush launch has been my go-to product this summer. Technically, it can be used on the lips and the cheeks, but I love applying it on my forehead, nose, and even underneath my eyes for the perfect sunburned blush look. It feels like a second skin, doesn't break out my acne-prone skin, and it always gets me tons of compliments whenever I wear it." — RR

Best Concealer
maccosmetics.com

Best Concealer

MAC Studio Radiance Luminous Lift Concealer ($31)

"I'm a tough critic when it comes to concealer; it's got to have enough coverage to conceal my dark circles but not so much that it looks cake-y, come with a wand for easy application, and stay put all day. You'd be surprised how hard that is to come by, but I may have found my perfect match in the MAC Studio Radiance Luminous Lift Concealer. It checks all my boxes and then some. The medium-coverage, buildable formula manages to camouflage everything while at the same time make me feel like I'm not wearing anything on my skin at all." — KC

Best Lip Oil
sallybeauty.com

Best Lip Oil

Lamel All in One Lip Tinted Plumping Oil ($8)

"When it comes to beauty products I will always test no matter what, lip oils are at the top of the list. When I got a mailer with the Lamel All in One Lip Tinted Plumping Oil inside, I wasn't sure what to expect, but let's just say I was blown out of the water. Not only does the formula make my mouth feel ultra hydrated, but one of my girlfriends actually asked if I got lip filler while I was wearing it (true story!). My favorite shade peachy, which goes extremely well with my natural lip color." — RR

Best Body Lotion Kit
naturabrasil.com

Best Body Lotion Kit

Natura Ekos Castanha Body Lotion Concentrate Kit ($17)

"Maybe you've never considered playing mixologist with your body moisturizer, but trust: the extra hydration is worth every extra second. This kit contains highly concentrated Castanha, or Brazil nut, so all you have to do is pour TAP water into the refillable bottle (don't worry, the label indicates how much is enough), dump the concentrate into the water, and then shake, shake, shake for the most moisturizing body lotion you've ever tried. Not only that, but it's a product you can feel good about using: the brand itself sustainably sources all its ingredients from the Amazon rainforest and gives back to the hundreds of indigenous tribes harvesting and looking after the plants and fruits." — KC

Best Body Wash
ulta.com

Best Body Wash

Osea Undaria Algae Body Wash ($32)

"This body wash has become my go-to for shaving — the formula is nice and slick, with not much foam to it, making it perfect for gliding a razor along my skin. I love that it leaves my skin feeling super hydrated even after a fresh shave, which I can't say for most actual shave creams. It has cemented itself in my shower routine for good." — Aviel Kanter, director, branded content

Best Body Cream
rescuemd.com

Best Body Cream

RescueMD Revitalizing Body Cream ($248)

"I know what you're thinking: $248 is a lot for a body cream, but this is no average lotion. The brand is known for its ultra-reparative and restorative serums, and now, it's brought that same science to a body product. The formula contains the brand's signature DNA repair complex, peptides, and antioxidants. It reduces redness, firms, moisturizes, plumps, and fades discoloration." — JH

Best Candle
snif.co

Best Candle

Snif Half Baked Pumpkin Smash Candle ($34)

"I am fully in the 'I hope summer never ends' camp, but there are a few things that can get me in the mood for fall, and one of them is the Snif Half Baked Pumpkin Smash Candle. It's a seasonal scent that they brought back this year, and if you get the chance to smell it, you'll understand why. It's a sweet and spicy blend that will fill your room with notes of pumpkin spice, cinnamon salted maple, and roasted chocolate. Um, yum." — RR

Best Laundry Detergent
blueland.com

Best Laundry Detergent

Blueland Laundry Set in Spring Bloom ($25)

"I've been thinking a lot about overconsumption and waste lately, and one area that I know could use a lot of improvement is laundry. Think of all the waste created from detergents, fabric softeners, dryer sheets, and so on. I love the new Spring Bloom scent from Blueland. The laundry set contains 65 plastic-free tablets that you simply toss into the washing machine — no measuring needed. Once you run out, you can buy a replacement pouch. It's easy and eco-friendly." — JH

Best Amber Floral Perfume
bulgari.com

Best Amber Floral Perfume

Best Floral Perfume

Bvlgari Le Gemme Sahare Eau de Parfum ($348)

"The Bvlgari Le Gemme Sahara Eau de Parfum is the new addition to the Gemme collection. It's a unique, ambery, floral scent with notes of Taif rose, which is unlike any rose I've ever smelled before. It's sultry, warm, and romantic while still feeling light." — JH

Best White Floral Perfume
nordstrom.com

Best White Floral Perfume

Frederic Malle Carnal Flower ($295)

"When I first spritzed this perfume, believe me when I tell you I let out an immediate, visceral 'OMG'. It smells like a sexy, oiled-up moment on a Polynesian beach thanks to the notes of tuberose, orange blossom, and jasmine absolute. It's definitely bursting with white flowers, but it never feels sickly sweet or overly femme. I'll be taking this summery scent with me into fall, forecast be damned." — AK

— Additional reporting by Renee Rodriguez


Jessica Harrington is the senior beauty editor at PS, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.

Renee Rodriguez is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.